Now-Next-Later Format

**NOW (Q1 2025 - Months 1-3)**Theme: Eliminate Primary Friction Points

🎯 Goal: Reduce cart abandonment from 70% to 60%

• ✅ Dynamic Price Summary (Sprint 1)
  • Real-time cost updates
  • Mobile-sticky summary bar
• ✅ Early Shipping Cost Display (Sprint 1-2)
  • ZIP code estimator on cart page
  • Free shipping threshold messaging
• ✅ Guest-First Checkout Flow (Sprint 2-3)
  • Guest as default option
  • Minimal form fields (8 max)
  • Post-purchase account creation

Success Metrics:

• 10-point reduction in abandonment rate
• Average checkout time reduced to <2 minutes
• 15% increase in mobile conversions

NEXT (Q2 2025 - Months 4-6)

Theme: Mobile Experience Excellence

🎯 Goal: Achieve best-in-class mobile checkout experience

• 📱 Single-Page Mobile Checkout (Sprint 4-6)
  • Progressive disclosure design
  • Touch-optimized interface
  • <2 second load time
• 📱 Optimized Mobile Forms (Sprint 6)
  • 8 fields maximum
  • Smart keyboard types
  • Inline validation
• 💳 BNPL Integration (Sprint 7-8)
  • Klarna, Afterpay, Affirm
  • Installment plan display
  • Instant approval flow

Success Metrics:

• Mobile abandonment reduced from 85% to 70%
• Mobile conversion rate increased by 25%
• 20% of transactions using BNPL

LATER (Q3-Q4 2025 - Months 7-12)

Theme: Advanced Features & Personalization

🎯 Goal: Maximize conversion and AOV (Average Order Value)