📊 1. DATASET & CONTEXT
Dataset Description & Source
- Dataset Name: Tableau Sample Superstore Sales Dataset
- Source: Tableau's built-in sample dataset, widely used for business intelligence training and analysis
- Size: ~24 rows of transactional data (2019-2023)
- Format: Excel/CSV file
Data Fields:
- Order Information: Order ID, Order Date, Ship Date, Ship Mode
- Geographic: Country, Region, State, City, Postal Code
- Customer: Customer ID, Customer Name, Segment (Consumer, Corporate, Home Office)
- Product: Product ID, Category, Sub-Category, Product Name
- Financial: Sales, Quantity, Discount, Profit, Profit Ratio
Business Context
SuperStore is a fictional retail company that sells furniture, office supplies, and technology products across the United States. Like real-world retailers such as Walmart, the company needs to leverage data analytics to launch targeted promotions and adjust pricing strategically to maximize sales and profitability.
Business Objectives
- Increase profitability by 15% in the next fiscal year
- Optimize inventory management to reduce stockouts and overstock